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Lightweight C-5 alloy is combined with custom-engineered spring hinges to optimize comfort, and 3-D digital sculpturing puts the look in a category of its own. The open-edge lenses offer an unobstructed downward view while filtering out 100% of all UV. Our renowned Three-Point Fit keeps the lenses in precise optical alignment. UNOBTAINIUM stem sleeves maintain a supple grip, and sweat only makes them grip better. Imagine hitting a dangerous curve at 186,000 miles per second. With ordinary lenses, thats what light has to deal with, and the rays skid off in directions that cause visual distortion. So when we make a frame with this much curvature, we use HIGH DEFINITION OPTICS to achieve the best clarity under the sun. All that contouring maximizes peripheral vision and side protection against sun, wind and impact. We let science work the angles so the art can throw a curve at the worlds flat idea of style.

Search marketing has now become an integral part of many marketing strategies. With most of the business going online, there has been an increased demand for search marketing professionals who could increase the visibility of website and web-based businesses to a larger mass of people through a very common and popular method, Search Engine Optimization.

There are many articles that you would find in this article directory as well as throughout the web on how to optimize your site and achieve a high ranking in the SERP (Search Engine Result Pages). Though SEO is a vast topic and tons can be written about it, in this article I will be focusing on some basic and very important areas of SEO which can get you your coveted rankings over a period of time.

Keyword research This is the first and the most important part of your entire search marketing campaign. Before you start marketing, identify your market and keyword. For starting off, it is always advised to target low competitive keywords. This will not only get you your coveted ranking easily but will also help you to avoid the Google sandbox. I use Overture Keyword Research Tool, Word Tracker and Google trends for analyzing and selecting keywords.

Title After youve decided your target keyword, the very next thing to do is to frame your homepage title. The page title is one of the most important elements of on-page optimization. A title not only is crucial to ranking well but also for your CTR (click through rate) A well crafted keyword rich title will help you in achieving better ranking as well as bring in more visitors. The title is the first thing that your potential visitors will see about your site in the SERP and make a decision on whether to click on your link or not.

Make sure that the length of your title does not exceed 65 characters. Keep the first 30 characters for search engines and the later 30 for your visitors. It is always advised that you keep your targeted keywords at the beginning of your title. Keep unique titles for each and every page and restrain yourself from repeating a keyword within the title. If you have to repeat keywords, make sure that it does not get repeated more than twice.

SEO experts advise using a one-word buffer word before your main keyword in the title. For example, if your targeted keyword is Myspace Widgets, start you title with Free Myspace Widgets or Get Myspace Widgets etc. This buffer-word is used to prevent the raising of over-optimization flags, which Google looks out for nowadays. Though there is no solid fact to prove this but is advised.

Description Meta description is a short piece of text describing your page. Make sure that your page description doesnt exceed 100 125 characters. Keep your targeted keywords at the first line of the description and keep it in a sentence without any punctuation. Though many believe that search engines now ignore the meta description, it is still advised to keep it as it provides additional text to your page and is very useful while optimizing image-based pages.

Keywords This is another area which many SEO experts believe to be ignored by all the major search engines. Though I also believe in that, still I would suggest you keep your keyword tag just to complete the basic on page optimization checklist. Dont stuff too many keywords within the tag and keep it within 200 characters.

Headers Headers are also a very important on-page optimization factor that can influence your ranking in the SERP. Search engines weigh keywords heavily that are within the header tags. Again, many SEO gurus advise to start your header with H2 instead of the conventional H1. This is again to be safe from the clutches of over-optimization. There are many reputed search professionals who have claimed that using H1 resulted in a dip in their search engine rankings and hence suggest starting the header hierarchy with H2. Again dont stuff too many keywords within the header tags. Make it look natural and meaningful.

Body Content Search engine spiders read pages from top left to bottom right. So it is always a good idea to place keywords on the start of your page content as well as near the end of it. Sprinkle your keywords sensibly within your content and dont go by the false idea that more the number of keywords, greater the chance of ranking higher. Search engines dont rank that way. Try to maintain a keyword density of 3 5% and plug in your keywords in such a way so that the matter looks natural, is grammatically correct and definitely not look spammy.

Links This is one of the most important factors of ranking well in the SERP. Backlinks from related and high PR sites are crucial for ranking well specially in Google. Top most priority is given to one-way links from related authority sites. Go for related directories and the ones to target primarily are Dmoz and Yahoo. Link exchange is also a good way of getting backlinks. Another way of attracting a large amount of one-way links is a link bait. A link bait is basically content that would compel other webmasters to voluntarily link to your site from theirs as a way to provide useful and interesting content to their visitors. There are many ways to create a link bait. You may go through the web and will find tons of ideas for creating a sharp link bait that will attract one-way links like a magnet.

Well these points pretty much sums up the basics of search engine optimization. Remember that SEO is not a overnite job and requires a lot of knowledge, hard work, perseverance and most importantly patience.

Jennifer is a reputed search marketing professional and specializes in organic as well as paid search marketing campaigns. She has worked as an online marketing consultant for 123Greetings.com.

She is passionate about reading, driving, golf and blogging. She currently owns blogs on Birthday Ecards and Myspace Comments

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Every sport has its superstars and poker is no exception. Every so often a player comes along who proves the game is more about skill than luck. These players have consistently proven they can put their money where their mouths are to take their rightful place as legendary players of the game.

In the poker Hall of Fame, youll find these names at the top of the list:

Doyle Brunson

While there are plenty of successful professional poker players, Doyle Texas Dolly Brunson was raising the stakes while the others were still in diapers. When a leg injury laid up the teenage Brunson in the 1950s, he spent his free time learning how to master the card table. As the first player to win $1 million in a poker tournament, its clear that his practice made perfect. Hes tied with Johnny Chan for winning the most World Series of Poker bracelets over the course of his career (ten!) and if that wasnt enough, hes got two Texas Hold`em hands named after him. Brunson has written numerous books on his favorite game and continues to play in the big leagues every year.

John Bonetti

At age 54, this Texas native got a relatively late start in life as a professional poker player back in the 1980s. Since then, Bonetti has made up for lost time with four World Series of Poker bracelets and total career winnings in excess of $2.1 million. Even more impressive, Bonetti kept his poker face while fighting cancer in the 1990s with the same aggressiveness he brings to the table. While he hasnt made any headlines in recent years, true players know that Bonetti isnt to be underestimated.

Johnny Chan

Basketball has Michael Jordan. Poker has Johnny Chan. Dubbed The Oriental Express, Chan left his native China with his family seeking opportunities in the United States. Chan tried his hand at college, but dropped out when he realized that poker could be his meal ticket. He first made a name for himself with big wins in the 1980s, making a splash with two consecutive championships at the World Series of Poker. Hes kept bringing home pots ever since and is tied with Doyle Brunson for the most World Series victories in history.

Phil Hellmuth

Another college drop-out poker millionaire, Wisconsin-native Phil Hellmuth was 24 in 1989 when he became the youngest person ever to take the top spot in the World Series of Poker. While his and sharp tongue and often brash behavior at the table is both loved and hated by poker fans, no one can deny that Hellmuth has skill. Even if they wanted to, its hard to argue with $5.4 million career winnings. Hellmuth has done what few others have by translating his wins at the table into a lucrative career away from the table. Hes taken on endorsement deals, helped design his own pair of Oakley sunglasses and even has a clothing line in the works.

Stu Ungar

Stu Ungar died in a Las Vegas hotel room in 1998 with $800 to his name. It was a sad end for a man who held five World Series of Poker bracelets, had taken in more than $30 million in winnings and could rightfully be called one of the greatest players in history. With an amazing memory that could keep track of just about every card on the table, Ungars skills became so legendary that he was actually banned from playing in many Las Vegas casinos. While he squandered his fortune on drugs, it cant detract from the legacy Ungar left as one of the greatest true talents to pull up a chair at the poker table.

Tom Shannahan has been playing poker since he was 16. He grew up watching his father play with friends once a week. He currently writes part time for Pokerlistings.com where you can find more great information about Texas Holdem and the popular World Series of Poker.